Shopping Centre
Take the Guesswork Out of Engagement Activity
With the continual growth of online retailers like Amazon and eBay, shopping centres face a constant challenge to attract customers into their stores. And shopping centres like yours are inevitably asked at tenant meetings, “What are you doing to drive footfall to our store and increase sales?”
You explain to tenants all of your recent marketing activity, such as billboard advertising, radio campaigns and social media adverts. However, you struggle to equate how each specific campaign ultimately leads to a sale.
Péarlaí allows you to take the guesswork out of all of your customer engagement activity. That’s because the best time to engage with prospective customers is when they’re in your shopping centre. Péarlaí’s location analytics software allows shopping centre managers, landlords, tenants and store managers to take control of their marketing and engagement campaigns.
Understanding vital Demographic Data
Péarlaí’s easy-to-use dashboard allows you to understand vital demographic data for your VIP shoppers, and target those customers with promotional offers and discounts to encourage them into specific stores. Your shopping centre will enjoy accurate, real-time information that allows you to measure your ROI with detailed insights from marketing campaigns effortlessly.
Moreover, when those regular management meetings arrive, you’ll be able to present indisputable evidence to tenants of improved footfall and conversion rates. Use Péarlaí’s world-leading insights to target specific demographic groups with tailored and automated marketing campaigns through SMS messaging. Engage with customers in real-time and monitor shopper’s behaviour with Péarlaí’s fast, effective technology available across multiple locations.
Who Can Benefit from Using Péarlaí?
Nigel
Centre ManagerAt a recent management meeting with tenants, Centre Manager Nigel discusses current marketing and customer engagement campaigns. Several tenants say that while they acknowledge there has been some marketing activity, it’s not getting footfall into their specific stores or helping to increase sales.
The shopping centre management team are Péarlaí partners. They have prepared an in-depth customer insights report that provides clear evidence on how their marketing and customer engagement activity has driven footfall and sales. Accurate insights prove how shopper activity and customer engagement has increased due to targeted and automated SMS engagements. Tenants can see the frequency of visits, what type of activity drives engagement, and a demographical breakdown of customers by age group, location, gender and store-visit frequency. For Nigel, the report to tenants provides indisputable marketing ROIs.
Karen
ConsumerKaren is a 23-year-old woman, she spends two minutes filling in an online registration for a VIP shopper fob for her local shopping centre. Karen chooses all the stores she wants to receive promotional updates from while she shops. She gets a VIP fob.
When Karen next visits the shopping centre, she receives SMS messages with promotional updates from her chosen stores. With a 98% SMS open rate and a 28% average conversion rate, Karen’s messages gently nudge her towards her favourite stores.
Buttercrane
Shopping CentreAhead of the full roll-out of the Covid-19 vaccination, a shopping centre is struggling to deal with more lockdown restrictions and social distancing measures. As a Péarlaí partner, the shopping centre launches a new way of shopping: customers can pre-book time-slots online to visit the shopping centre and specific stores.
This allows the shopping centre to adhere to social distancing guidelines and avoid overcrowding. And, of course, customers are happy to avoid long queues.
Buttercrane
Shopping CentreA shopping centre receives notice of a personal injury claim. Claims like this seem to be more frequent and are costly to the centre’s annual budgets and insurance premiums.
Using Péarlaí’s custom dashboard, Centre Management investigate the claim; checking if all security and cleaning checkpoints were completed on the date and time of the alleged incident. Using evidence and downloadable reports from the day in question, the shopping centre successfully defends itself against the claim.
How it Works
It’s easy to set up Pearlai with four simple steps. What’s more is that no new wiring is required, our readers only need a power supply and connection to an existing Wi-Fi.
Simple Installation
Pearlai’s patented small plug and play readers are discreetly and strategically installed throughout your shopping centre or retailers.
Online Registration
VIP Shoppers complete an online registration which includes their basic demographic details and shopping preferences.
Send Alerts
Shoppers collect their unique VIP smart fob and receive personalised alerts and discounts via SMS from their favourite retailers (which they choose).
Accurate Data
Centre management and retailers have access to detailed demographic and behavioural data, available real-time from your user-friendly dashboard.
See How Our Shopping Centre
Solutions Can Help You
Book Your Demo
Learn more about Péarlaí’s platform today by booking a demo with a member of our team. We’ll get back to you within 2-3 days and organise a video consultation at a time and date that suits you best.