Charities need to engage and retain customers to encourage repeat support, which is becoming increasingly difficult in the current climate. Still, there are solutions available to help charities improve the effectiveness of their promotional campaigns.
For general brands and businesses, creating an audience of engaged customers is an essential aspect of all marketing strategies, and one that is highly effective in building brand awareness and loyalty and ensure a steady stream of repeat customers.
But, this can be a little bit more challenging for charity organisations. Finding time and budget for marketing are common obstacles. Often organisations are so preoccupied with day-to-day operations that there rarely seems to be enough time for marketing.
However, it isn’t always about how much time and money you can set aside for marketing, often the key is how smart you use it.
Use your time and budget wisely
Charity organisations need to ensure that every single pound spent on engagement, fundraising, and marketing is put to good use, increasing the pressure on teams to continually enhance effectiveness in all these areas.
Péarlaí’s world-class, automated engagement technology allows your charity to learn more about who your loyal supporters are and send out the right messages to relevant audiences.
It can be difficult for all charities to build up a detailed database of their most devoted supporters, but Péarlaí’s system simplifies the process and offers an incentive for your supporters. Your supporters purchase a fully branded VIP key fob which gives them VIP perks and they are proud to show they support your charity with their branded VIP fob.
VIP supporters will also be automatically notified about charity related news, in-store offers, or upcoming fundraising events when passing by their local charity store.
Automated personalised messages are just one of many beneficial features. One element of Péarlaí’s platform that has been a big bonus for our current clients is gaining a detailed database that is updated automatically daily.
This would empower your charity organisation to create individual campaigns to send to specific demographics; an example being, if the charity was to organise a mountain hiking event to raise funds, you may want to target an age group of 20-45. Péarlaí’s system would allow you to create this segment within minutes and insert it into your email marketing platform or PPC audiences.
Would you like to learn more?
If your charity organisation is struggling to identify target audiences or your market department needs some assistance in reaching your most loyal supporters. Why not contact Péarlaí to get a full insight into how we can help you overcome these challenges. Email us at firstname.lastname@example.org or call us directly on 02830 256246.