You’re trying to seek donations for your organisation. You’ve got a list of people to communicate with, but you don’t know anything about them aside from their names, if you even have that information, you might even be restricted to an email address.
You don’t know what they care about or if they’re even somewhat interested in your cause. Nonetheless, you decide to cast out your net and see what comes of it.
If you think that this doesn’t sound like a very effective fundraising strategy, you’re right.
Unfortunately, that’s precisely what many non-profit organisations worldwide are currently doing because identifying a relevant target audience can be highly challenging.
Until now, that is. Over the past few years, Péarlaí has developed a uniq
ue platform design specifically for charity stores.
Péarlaí will partner with your charity organisation in implementing a VIP supporter initiative. Regular charity store visitors will be encouraged to register to become a VIP. For a small fee where the profits go to your charity, they can purchase a branded VIP smart fob enabling them to proudly show their support for your charity.
VIP members who have a smart key fob which is attached to their keyring aren’t just proud to show their support for your charity, they and you get much more. It will allow the VIP supporters to gain access to unique in-store discounts, offers and other promotions.
This is where things get interesting for your charity organisation. When VIP’s register for the fob, they will be asked to share their demographic details onto the platform, which you will be given full access to.
This means you will have an automatically updated CRM system in place, which will give you a clear insight into your target audience, including their age, gender, postcodes, marital status, employment status, how often they visit your store, with a full list of contact details available, including names, email addresses, and telephone numbers.
This means you can filter your CRM system to ensure your promotional messages reach the most relevant people. For example, Betty, aged 67, who enters your store on a daily basis, would be an ideal candidate to volunteer at the store one or two days a week. Whereas Kevin, aged 25, who visits your store once a week, may be more suitable for a fundraising bungee jump or mountain hike.
Your marketing will no longer be a long punt with the hope of a reasonable return of investment. With Péarlaí’s unique technology, you can help transform your organisation by learning about your most loyal supporters, increasing footfall to your shops, increasing dwell times, increasing conversion rates of your marketing (Péarlaí’s average conversion rate is currently 27%) and adding efficiency to your outreach campaigns and engagement.
We’re always happy to give you a full insight into our platform at Péarlaí. You can book an online demo today or chat directly with our team today by dropping us a call on 02830 256246. Alternatively, you can email us at email@example.com.