A Customer Relationship Management (CRM) system is vital for modern-day non-profit organisations and fundraising professionals.
A reliable platform makes it easy to manage your supporter contact data, personalise your communications and ensure continued support for your purpose.
Péarlaí can precisely provide this while freeing your time up to do what you do best, help those who need you. You can manage your contacts through a simple and easy to use dashboard and build relationships with an intuitive and powerful interface, making searching, reporting, and segmentation a quick and easy experience.
Multi-demographic segmentation makes it easy to create personalised messages and reach the most relevant people and share notifications your supporters will most likely engage with.
Without demographic data or segmentation available, fundraising professionals are often put in a position where you must throw out the net with your marketing campaigns across an entire database with the hope of attracting some interest in return. This no longer has to be an issue for you.
Not only will you be able to send out automated SMS messages to your loyal supporters, but you’ll be able to monitor their in-store behaviour through Péarlaí’s dashboard. You can see how frequently they visit and their average dwell time when in your shops.
This gives you more data to work off. Not only will you be able to view supporter’s demographic details on the dashboard, but you will also be able to see first-hand how often they visit your shops which can help identify ideal volunteers to engage with.
Péarlaí’s platform is 100% GDPR compliant, meaning you can collect, store and use data for engagement with full consent. Supporters will also be able to manage how frequently they receive notifications from your organisation.
Marketing analytics helps us see which campaigns are more successful and enables you to understand which campaigns to run in the future. Re-prioritising how you spend your time, building out your team, identifying your target audience, and improving your understanding of your target personas to help you achieve ultimate success.
Through Péarlaí’s charity management software, you will be able to monitor performance at a glance, drill down for an in-depth analysis, maximise income opportunities with real-time campaign tracking and quickly run management reports.
You can learn a little bit more about how Péarlaí works by watching this online tutorial, or you can book a consultation with our team today by completing a short online enquiry form. Alternatively, you can call us directly on 02830 256246.