In the words of Winston Churchill “Never let a serious crisis go to waste” and this is why we all need to stay positive and motivated because we believe retailers have a great opportunity to take stock and come back stronger after the dust has settled on this unforeseen situation.
At this time, it is obvious that most marketing strategies cannot continue as planned. To ensure that your business is as well-prepared as possible, approach your marketing strategy in stages. For example:
What can we do now?
What can we do when restrictions start lifting?
What can we do differently when everything returns to normal?
Ensuring you have a game plan for each stage of this process will guarantee that you’re never a step behind with your marketing. This is not the time to pause marketing activity or develop a “let’s wait until this is all over” attitude, it’s a time to adopt and plan.
As people have embraced social distancing as a way to slow the spread of the pandemic, there has naturally been a drop-off in brick-and-mortar shopping. Which has resulted in a significant increase in online shopping as people turn to ecommerce to purchase the items they might have otherwise purchased in person.
This means brick and mortar retailers will now need to think outside the box when the lockdown is lifted in order to lure shoppers away from online ordering and attract footfall back into the store.
Even before the COVID-19 crisis swept across the globe, many brick and mortar retailers had been straying down the wrong paths in their attempts to compete with online retail in terms of technology. Apps, Beacons and Wi-Fi are not the correct solutions to provide a better offline experience to your customers.
Those solutions actually detract from the shopping experience as they require shoppers to do things that are not natural when you are shopping in physical stores, examples being; opening an application on your device, logging in to Wi-Fi (albeit in most cases only once) or receiving Wi-Fi generated unsolicited messages from stores you have not signed up to hear from. People go shopping to socialise, for practical reasons such as groceries or to buy themselves or their family treats and gifts, they don’t want to be distracted by the aforementioned.
Through our years of experience within retail technology and consumer engagement Péarlaí have a unique solution which is a lot more more user friendly, and one that could be an ideal recovery tool for your business. And don’t just take our opinion, we now have over 13,000 VIP members registered over the last number of months who tend to agree with us.
We believe in giving shoppers a solution which gives them all year-round discounts in hundreds of retailers in multiple locations, personalised messages from retailers they have asked to receive messages from whilst they shop and rewards them for their loyalty in real time.
We give shoppers a small smart key fob which once added to their key chain or handbag never comes off again and requires the shopper to have nothing to engage with to receive these benefits. For retailers we enable them to learn more about their customers, by providing demographic insights like first names, age, postcode, marital status, employment status, number of children, number of visits, dwell times and much more.
With Péarlaí you can greet your customers as soon as they arrive in your store, engage with them through none intrusive SMS, measure the effectiveness of those engagements, for example you’d get an insight into whether they entered your store as they passed or see if they took action on that promotion you sent them.
You are also giving the ability to reward them for their loyalty, here’s an example message to help add more clarity on this: “Hi Jane, you’ve been here three times this week, receive 5% off your purchase when over £40 today”. It might just be a small reward like that which will motivate that customer to call back into your store when the doors re-open rather than continue with those online orders.
Contact us to discuss how you can learn more about your customers, engage with them in real time, reward their loyalty and grow your existing loyal customer base. It’s going to take extra effort to recover from this unfortunate situation, but Péarlaí can help provide you with the necessary equipment to not only survive, but thrive. Book a demo today by filling out an online enquiry or email us directly at firstname.lastname@example.org.