Charity shops are expecting a rise in business over the coming weeks and months as lockdown restrictions continue to ease, following the loss of millions of pounds of revenue since last March.
In our last feature, we went into detail on just how much of an impact COVID had on the charity retail sector last year, with income falling by up to 90% in the second quarter of 2020.
Fast forward to May 2021, restrictions are easing, hope is growing, and most importantly, solutions are now available to help charity retail organisations recover.
Robin Osterley of the Charity Retail Association (CRA) recently shared his thoughts on the re-opening of charity retail stores in an interview with the Guardian. We’re anticipating very strong trading when we open up. The boom will be driven by two factors, he said: a surge in donations as people seek to offload unwanted Christmas gifts, and the impact of job losses and falling incomes, forcing people to cut household spending. Unfortunately, this group is likely to increase,” he said.
Mr Osterley’s comments will reassure many charity retailers, and his predictions will be more than accurate. Although charity stores shouldn’t just be relying on an early boom, significant efforts should be made to retain those supporters and customers that do come through the doors over the coming weeks and months.
Péarlaí has an ideal solution that can help your organisation automatically engage with its most loyal supporters, collect data on their shopping behaviour e.g. frequency of visits, dwell time and conversion rates (how many visit your store after receiving a notification or promotional message via SMS).
Best of all, you can use this platform with zero expense once you have 100 VIP’s registered in the first few weeks.
The system is £50 per month, plus a one-off £100 fee for a reader which is installed in each shop, which is a total of £700 per year. When you successfully sell 1000 VIP fobs in a year to your supporters who are delighted to show their support by buying a VIP fob, you will generate £5000 which means you make £4300 profit per year through Péarlaí’s system whilst enjoying the benefits of a flexible and powerful platform.
The main benefits will be gaining a better understanding of your supporters, engaging with them through personalised text messages, a fully automated CRM system that will allow you to segment your database and reach out to your most relevant target audiences for demographic campaigns. This is just a small break down though. If you’d like to gain a better understanding of how the system works, visit our charity management software page.
Why spend money on another system when you can get a CRM system, effective marketing tools and a loyalty scheme embedded into one platform whilst generating an extra revenue stream. Péarlaí will even do a free proof of concept to show you how it works for you. If you’re interested in learning more, book a free consultation with our team today.