Does your charity store struggle when gathering up effective customer databases to help reach the most relevant audiences? If so, Péarlaí could be the ideal solution for you.
Many people are already aware of Péarlaí, and what we do. Tens of thousands of shoppers use our VIP fobs to get discounts in multiple shopping centres we’re connected with across Ireland, the UK and mainland Europe. Some people don’t realise that Péarlaí doesn’t solely focus on helping shopping centres and retailers. Our technology can be a massive asset for charity organisations too.
Péarlaí’s platform will allow your charity store to gather data through a VIP initiative. Firstly, your store visitors will be offered an opportunity to sign up to become a VIP at launch events, through online advertising and during in-store visits.
When supporters register to become a VIP, they will enter their demographics into the system, which will provide a detailed CRM system for your organisation, which will automatically update daily as new supporters register.
When VIP members start to come on board, you will have luxury’s that have never been available before. You will be able to gain a complete insight into your audience. You will have their demographic details, including names, age groups, frequency of store visits, email addresses and contact numbers.
Spending money on TV advertising, radio campaigns and billboards display adverts do have value. They will help increase brand awareness. But how effective are those channels in terms of increasing footfall into stores or encouraging people to support fundraisers? You can’t measure this.
Péarlaí provides a platform that offers you a marketing channel that can reach your most loyal supporters, people with an interest in your charity. More importantly, you can measure all your results through a very simple and easy to use shared dashboard.
This is just a short overview of the benefits Péarlaí can provide to charity stores. You can learn more by visiting the charity services section or by booking a consultation directly with our team by completing an online enquiry form.
We will also be sharing more features about Péarlaí’s Charity Store Management platform over the coming weeks to give you a better understanding of how exactly the system works and the features it offers, so be sure to follow our blog updates.