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What we can do for you

Péarlaí provides shopping centre managers with an easy to use platform which enables them to delight their shoppers, impress their tenants, provide detailed data to their landlords and all accessible to them at the click of button.

Péarlaí gives shopping centres real time tracking through smart ID's of individual customer journeys through their physical stores, enabling highly targeted, relevant and timely promotional and rewarding capabilities. Furthermore, through deep analytical data processing of the customer journey, centre managers will be able to more accurately and reliably predict shopping behaviours.

The potential benefits that Pearlai offer shopping centres are huge. Péarlaí can enhance consumers’ experience and simultaneously gather discrete, detailed location data that can be used to map shopping habits and staff activity. This insight will support the development of innovative centre layouts and customer service methods maximising efficiency. Péarlaí offers Malls and their tenants the ability to connect with motivated customers and deliver filtered offers and discounts based on location, preferences and loyalty. Text messages are sent through Péarlaí's ability to track our unique smart loyalty cards. More importantly you can now provide your tenants with undisputable R.O.I of marketing spend with a detailed breakdown of how effective their marketing messages have been and with which demographic.

Understanding your customers and identifying trends are key to a successful shopping centre, with our innovative and effective services Péarlaí can help you lead the way.
Pearlai Building

The benefits provided by Péarlaí

Pearlai One
Increase dwell times by setting triggers which send text messages rewarding loyalty E.g. If a shopper has been in the centre for an hour or more, an automatic text will be sent giving the shopper an reward such as free park or a free coffee.
Pearlai One
Provide undisputable proof to your tenants of marketing R.O.I E.g. You can provide metrics that prove out of the 1,000 targeted messages sent to their customers, within the past week, 350 stopped and entered their store. You can show them who their best customers were, how long they stayed in their stores and where they came from etc etc.
Pearlai One
Lower marketing costs by only directly marketing (text message) to your tenants ideal customer segment while they are shopping near their store.
Pearlai One
Increase and measure customer loyalty through tailored targeted rewards and analytics.
Pearlai One
Easy to install, no wiring required.
Pearlai One
Easy to use dashboard with one click reporting.
Pearlai One
Know who your customers are personally and when they visit you.
Pearlai One
Have the data to back up any decision's you make.

Péarlaí is the ultimate marketing machine that can help you tailor to each individual and give you insights to do much more for your customers.
Pearlai Shopping Centre
highstreetmall
Peter Murray - Buttercrane Centre Manager

"All of the data captured has now been analysed, equipping us with invaluable insights into shopping and spending patterns, and the impact of our media campaigns – all of which is gold dust as we plan ahead for future focussed campaigns. The flexibility of the Péarlaí operating platform software means we will most certainly use this system again going forward."

highstreetmall
Tracey Jackson-High Street Mall Centre Manager

"Through implementing a number of campaigns through Péarlaí we have uncovered some fascinating insights into our customer which we never knew before. This information has enabled us to re-direct some of our marketing initiatives we had planned for the coming year and have made us substantial savings. Our customer likes the technology as it is easy to use and they get rewarded through the kiosks with every purchase limit achieved. Our tenants like it as it drives footfall into their stores through the rewards and we like it as we get valuable information from the data capture that we can utilise to help mould our marketing program. This is only the tip of the iceberg into what this technology can tell us about our customer. I look forward to developing this further with Péarlaí."

Péarlaí exists to enable you to understand your customers better!
Pearlai Coffee Shop

How it works

pearlai Allocate ID's

1. Allocate Cards

pearlai Marketing

2. Direct Marketing

pearlai Loyalty

3. Rewarding Loyalty

pearlai Data

4. Collect Data

pearlai Analytics

5. Data Analytics

Example Scenario

Péarlaí can predict more accurately and more reliably than ever before that on a cold wet Thursday next week: 35% of a retailers customers coming through their doors will be women aged between 30-35 looking to buy kids wear. When they arrive Péarlaí can identify them personally and send them messages based on where they are and their preferences.

Case study

Results from a 31 day campaign

VIP Card Holders

650

Messages Sent

10500

Conversion Rate

22%

AVG Dwell Time

1.2Hours

Tenant Engagement

95%

Loyalty Rewards Issued

980
Pearlai Mannequins

Case study

VIP Card Holders

650

Messages Sent

10500

Conversion Rate

22%

AVG Dwell Time

1.2Hours

Tenant Engagement

95%

Loyalty Rewards Issued

980

Contact us

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